Training “Marketing of Territory”

 On May 29-30, 2014 in Yavoriv was conducted Training “Marketing of Territory”.

Aim of the training: to inform the participants with concepts of territorial marketing, competitiveness, marketing profile of territory, brands of localities, regions and countries of the world. To train the way to develop the brand of territory.

The following target audience had been invited to attend the training:

Representatives of:

  • local governments;
  • NGOs;
  • сentre of employment, municipal enterprises and other district institutions;
  • business;
  • educational institutions;

and also:

  • Activists and concerned citizens of Yavorov and surrounding areas interested in topics;

Key topics of the training:

Day 1 – May 29

  • Marketing of territories: what do the representatives of local authorities and NGO need to know it for?
  • Competitiveness of territory
  • Marketing profile of territory
  • Who has to perform the marketing of territory
  • Arguments for recipients of marketing communications

Day 2 – May 30

  • Brands of localities, regions, countries, parts of the world
  • Development of territory brand
  • Interactive marketing
  • Development of a marketing plan of territory

Trainers:

Oleh Karyy – Ph.D. in Economics, Associate Professor  of the Chair of Marketing and Logistics of National University “Lviv Polytechnic”. He worked as a consultant during the development of strategic plans for cities: Zhovkva, Kolomyya, Rakhiv, Dolyna, Radekhiv, Vynohradiv, Lubin Velykyy. Developed and provided trainings for local authorities and state administrations.

Nazar Hlynskyy – Candidate of Economic Sciences, Associate Professor  of the Chair of Marketing and Logistics of National University “Lviv Polytechnic”. He worked as a consultant during the development of strategic plans for cities: Dolyna, Radekhiv, Zhytomyr, Chervonohrad, Lubin Velykyy.

Date: May 29-30, 2014. Time: 10.00-18.00

Venue: Office №4, 3-rd floor, Shopping Centre “Imperial”, 1 P.Tychyna Str., Yavoriv
Participation in the training is free.

Contact person:
Ulyana Terletska,
+380 50 370 49 59,
ulyana.tuya@gmail.com